Federal authorities are actively investigating dozens of American television stations for broadcasting items produced by the Bush administration and major corporations, and passing them off as normal news. Some of the fake news segments talked up success in the war in Iraq, or promoted the companies’ products…
The report, by the non-profit group Centre for Media and Democracy, found that over a 10-month period at least 77 television stations were making use of the faux news broadcasts, known as Video News Releases (VNRs). Not one told viewers who had produced the items…
The range of VNR is wide. Among items provided by the Bush administration to news stations was one in which an Iraqi-American in Kansas City was seen saying “Thank you Bush. Thank you USA” in response to the 2003 fall of Baghdad. The footage was actually produced by the State Department, one of 20 federal agencies that have produced and distributed such items…
The FCC was urged to act by a lobbying campaign organised by Free Press, another non-profit group that focuses on media policy. Spokesman Craig Aaron said more than 25,000 people had written to the FCC about the VNRs. “Essentially it’s corporate advertising or propaganda masquerading as news,” he said. “The public obviously expects their news reports are going to be based on real reporting and real information. If they are watching an advertisement for a company or a government policy, they need to be told.”
The controversy over the use of VNRs by television stations first erupted last spring. At the time the FCC issued a public notice warning broadcasters that they were obliged to inform viewers if items were sponsored. The maximum fine for each violation is $32,500 (
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